As a small business owner you juggle many hats.  Marketing is one of the most important aspects of most business models, and it is also often the least tended to.  Keeping your website current with updated information is vital to keeping the major search engines interested in your website.  Current dates, events, news, product and service updates and announcements are all elements of letting the public know that you are still in business and doing well!

How often do you monitor your web presence for optimal search capability to draw in new and repeat customers?

Business owners find that when they make their website an integral part of their business model they see their business grow.

Is the content on your website fresh and up to date?  Many website operators disengage from their website once it is on the internet.  Website are often good intentions that are ignored and out-dated.  Time for a website checkup!

Content is King

"Content is King" is one of the oldest catch-phrases in Website Design and Marketing, however it is and will continue to be one of the governing truths for a successful internet presence.  Most businesses focus their resources on the business of their business!  That makes sense, but this model leaves a huge gap in the maintenance of marketing and sales communications.

Many websites start with a great idea and theme for the design!  Many fall short, however, when it comes to putting content on the website.  This is true for many reasons.  It takes time to create the content.  It forces us to explain in more detail the processes we do in our sleep.  Sometimes we don't look at our website through the eyes of our visitors and therefore make assumptions about how well we are communicating.

Bad Habits and Good Excuses

There are content resources all over your business.  We need to mobilize those resources to make them available for your visitors to take advantage of.  How do we do this?  Generally the blame for accessibility or inaccessibility of content falls on bad habits!  Small business owners have to be focused on the business of doing their business, filling orders, answering clients, submitting proposals and bids, purchasing materials, paying employees, and more.  The habit of not collecting marketable content is easily formed.

Content such as client testimonials, project and case studies, photos, videos, key staff pictures and biographies, key product and service descriptions, etc. can be easily overlooked and not gathered leaving your marking materials void of any real substance.

Here to Help

Let Corporate Face help you collect and write your content.  We are here to help.  We don't want you stop focusing on your business.